For Stone Capital, one of Lisbon’s most distinctive real estate developers, we created a collection of visual identities that embody sophistication, heritage, and contemporary living. Each project demanded a unique sensibility — an aesthetic translation of its architecture, location, and spirit.

From the timeless grandeur of Rossio 85 and the serene elegance of Palácio Santa Clara, to the refined intimacy of Santa Isabel and Santa Helena, every identity was conceived to resonate with its environment and audience. Vila Maria Pia and Arco Augusta further extend this language of distinction — merging classical detail with modern precision to convey a sense of enduring value.

Across these projects, design acts as a bridge between architecture and emotion, heritage and innovation. The visual systems — typography, colour, and material expression — are guided by restraint and clarity, allowing each development’s character to emerge with authenticity and depth.

Together, these identities form a coherent narrative of Stone Capital’s vision: to shape contemporary Lisbon through projects that honour the city’s legacy while embracing the elegance of modern living.

Naming / Visual Identity / Editorial Strategy

In partnership with ADDB

https://stonecapital.pt